Episode 017 – FieldHouse Media and FieldHouse Leadership Founder Kevin DeShazo
Kevin shares his insights on student-athletes and social media, how to identify and use the five leadership voices, downsides to our Pioneer culture and leadership style, and the importance of maintaining our leadership mindset when we leave work and go home.
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Bio (Full bio):
Author of iAthlete: Impacting Student-Athletes of a Digital Generation, Kevin DeShazo is the founder of Fieldhouse Media. He is a sought after speaker, having presented on over 80 campuses and is a regular presenter at conferences and conventions, including NACDA, CoSIDA, the NCAA Convention and the Collegiate Athletics Leadership Symposium.
He has been quoted on ESPN.com, The New York Times, USA Today, Forbes, Bleacher Report, Sports Business Journal and is a contributor to Sporting News.
Kevin is also the founder of Fieldhouse Leadership, raising the capacity of leaders in collegiate athletics. Oklahoma City is home for Kevin along with his wife and three boys.
- (Breaking News on NLRB instruction to private colleges re: social media)
- They cannot restrict their student-athletes from social media
- Cannot restrict their access to the media
- Referred to the student-athletes as employees – this is BIG
- This reversed policies that schools have which prevent and punish student-athletes for certain social media posts or even banning social media altogether
- revents requirements of student-athletes to turn over login usernames and passwords
- Interesting moving forward re: employment status
- Schools usually have these guidelines for a good reason; they are typically looking to help keep the student-athletes out of trouble
- Why don’t you take a few minutes and take our audience into your journey, and how you got where you are today.
- Background in healthcare staffing
- Became frustrated with corporate America
- Noticed as the industry was changing how his colleagues spent a ton of time on Facebook; saw potential in using Facebook for a recruiting tool within their company; it worked!
- Got hooked on Twitter immediately
- Left his job and started his own healthcare staffing company; it did not go well
- On the side, was doing social media consulting
- Noticed how student-athletes were having a tough time using social media; always getting in trouble
- Finally a friend told him he should go fix it
- Went for it five years ago without a single college athletics contact
- Now been on over 100 campuses; trains coaches and staff in addition to the student-athletes in all student-athletes
- KEY: not just learning how not to make mistakes on social media, but rather how can you use it for your benefit
- What is Fieldhouse Media and Fieldhouse Leadership, and what do you do on a day-to-day basis?
- FieldHouse Media – Social media firm; how/why to use social media well; to stop using it inappropriately does not mean they are using it well
- FieldHouse Leadership – was an email service at the start; a way to challenge/encourage athletic department administrators
- Jeremie Kubicek – Giant Worldwide
- Be a leader people want to follow
- What are the most common leadership issues university athletic departments are struggling with?
- Pioneer Culture/Leader – futurist; strategic thinker; military style thinker; visionaries; the downside is it can be win-at-all-costs; can be a dominating personality and can shut other voices out; many people under this leadership will feel misunderstood; so the goal may be achieved, but at too high a cost
- Insecurity – people constantly feel like they need to prove themselves to someone; lots of comparison to others; leads to burnout;
- What have you found to be the most effective techniques or tools to help them work through those issues?
- Lots of visual tools
- Support Challenge Matrix
- What kind of culture are you creating? Leave the room and have your staff place you.
- Most are Dominator or Protector
- Under stress, culture trumps strategy all day every day; important to develop culture and challenge in good times, it will last through stressful times as well
- Talk about the five leadership voices. What are those and why are they important?
- Builds off of Myers-Briggs; simplifies
- Pioneer – futurist/military/strategic
- Nurturer – caretaker/champion relational harmony/impact on people
- Guardian – champion of logic/systems; is the structure and money there to execute? Is this even necessary?
- Creative – champion of innovation/can see opportunities and threats/struggle with status quo/can often have a hard time explaining what’s in their head
- Connector – Champion of relationships/collaboration/branding/passionate salesperson
- If you can understand you natural voice and where you struggle, it will help you communicate with others
- We need every voice!
- 73% of people are nurturers are guardians; means most people don’t want to move forward; keep things as they are; that has to factor in when leading people through change and into the future
- Builds off of Myers-Briggs; simplifies
- You tweeted recently that “too many leaders do a 180 once they are in a position of power.” What do you mean by that and how can we prevent it?
- When we’re trying to move up the ladder, we have humility and want to serve; we realize we have to go above/beyond to get to the next step
- When we get there, now we want to be served; now we have power and we’re for ourselves instead
- Leaders burnout or undermine their positions because of this
- People don’t want to follow leaders who are for themselves
- Book recommendation: Ego is the Enemy by Ryan Holiday
- What advice do you have for young professionals who are striving to be better leaders or maybe even trying to get that first opportunity to lead?
- Lead now! Don’t wait for a title!
- Lead yourself; be the leader now that you would want
- Treat people around you the way you would as the leader
- Prohibition v. inhibition: who is stopping you from leading now?
- How do you approach leadership within your family? How, if at all, does it differ from the way you lead in your company?
- Being intentional
- Leadership is not a professional thing; it’s not something you leave at the office when you come home to your role as husband/wife/father/mother
- Have a vision for how you want your family and your kids to be, and put structures in place to make that happen; hope is not a strategy
- What habits have been key to your success?
- Networking – in the best sense of the word; he likes to meet people and help people; wanting to genuinely serve people; has served him well
- Scheduling detail time in the day – not a strength, so something that must be addressed with structure
- Where can people go to learn more about you or Fieldhouse Media/Leadership?